SUCCESSFUL REDESIGN
GEKA’S NEW GLAMOUR
GEKA is sharpening its profile: Beginning April 1, we will no longer be known as GEKA BRUSH, but simply GEKA. After all, our portfolio now includes far more than just brushes. Whether for mascara, lip gloss, eyeliner, nail polish or liquid eye shadow – we can provide you with complete application systems. And we'll be offering even more in the future. We're on the move. For you.
We're embracing color and bringing our redesign phase to a close. The GEKA marketing team has taken great strides to implement our new look in an amazingly short time. Since April 1, 2010, GEKA’s uniform new brand identity portrays the company as an energetic, innovative, modern, extremely versatile cosmetics specialist. It was already clear during the launch of the new brand at the Luxe Pack Show in Monaco: The new identity delivers on its promises. Customers and competitors alike were pleasantly surprised by the new image. Since then, we have been boldly implementing the new design, step by step, across the board.
At trade fairs, in print media, on the Website – the simple, austere layout is enlivened through the highly emotional photographic style and affords plenty of space for the new logo lettering. With our colorful logo, we are showing our true colors, demonstrating thereby what GEKA has to offer: the modular versatility of a high-quality, trend-setting range of products and services. Of course, the new logo is also featured on business cards and stationery. The brightly colored logo lettering is, however, more than just a stylish splash of color; it radiates clear focus and innovative strength.
At the core of the rebranding is a new brand structure. GEKA now markets itself through two highly expressive product lines – GEKA Style and GEKA Prime. Under the umbrella brand of GEKA, these two individual product lines each target a different audience: GEKA Prime targets the high-end segment, with a focus on exclusivity, while GEKA Style appeals to a broader clientele, offering quality at attractive prices. The new design successfully positions these two lines in a manner that is equally elegant yet clearly distinguished from each other: Captivating beauty shots set against a dark background highlight the sophistication of GEKA Prime. Bright, clear, product-oriented layouts reflect the tangible practicality of GEKA Style.
A presentation’s success lies also in the eye of the beholder: As a result of the rebranding, the casing for the GEKA Style units has also undergone a facelift. An appealing box with a transparent cover and pull-out info insert provides customers with clear, attractively presented information about the many possible combinations of the various bottles and caps. A prominent visual element invites further exploration.
We're embracing color and bringing our redesign phase to a close. The GEKA marketing team has taken great strides to implement our new look in an amazingly short time. Since April 1, 2010, GEKA’s uniform new brand identity portrays the company as an energetic, innovative, modern, extremely versatile cosmetics specialist. It was already clear during the launch of the new brand at the Luxe Pack Show in Monaco: The new identity delivers on its promises. Customers and competitors alike were pleasantly surprised by the new image. Since then, we have been boldly implementing the new design, step by step, across the board.
At trade fairs, in print media, on the Website – the simple, austere layout is enlivened through the highly emotional photographic style and affords plenty of space for the new logo lettering. With our colorful logo, we are showing our true colors, demonstrating thereby what GEKA has to offer: the modular versatility of a high-quality, trend-setting range of products and services. Of course, the new logo is also featured on business cards and stationery. The brightly colored logo lettering is, however, more than just a stylish splash of color; it radiates clear focus and innovative strength.
At the core of the rebranding is a new brand structure. GEKA now markets itself through two highly expressive product lines – GEKA Style and GEKA Prime. Under the umbrella brand of GEKA, these two individual product lines each target a different audience: GEKA Prime targets the high-end segment, with a focus on exclusivity, while GEKA Style appeals to a broader clientele, offering quality at attractive prices. The new design successfully positions these two lines in a manner that is equally elegant yet clearly distinguished from each other: Captivating beauty shots set against a dark background highlight the sophistication of GEKA Prime. Bright, clear, product-oriented layouts reflect the tangible practicality of GEKA Style.
A presentation’s success lies also in the eye of the beholder: As a result of the rebranding, the casing for the GEKA Style units has also undergone a facelift. An appealing box with a transparent cover and pull-out info insert provides customers with clear, attractively presented information about the many possible combinations of the various bottles and caps. A prominent visual element invites further exploration.
