More possible combinations, more individuality, more noticeable at the POS – the GEKA Style Building Block System has it all: over 300 possible packaging solutions for mascara, lip gloss, eyeliner and liquid eye shadows. The families are divided into the six geometric packaging shapes – oval, rectangular, round and thick, round and thin, conical and with rounded cap. As a charming distinguishing feature, each family has a cap of a different color.