INTRODUCTION

ABOUT US

Over the last few years three strong business divisions have been established under the umbrella of the GEKA Group, all of which act independently in their own areas of the market, yet cultivate a shared company culture: GEKA Beauty, GEKA Healthcare and GEKA Accessories.

Founded as a brush factory in 1925 by Georg Karl, the business later started to produce cosmetics applicators with a focus on mascara and plastics processing. This present-day division GEKA Beauty comprises packaging systems and applicators for mascara, lip gloss, eyeliner, liquid eye shadow, nail polish and care products as well as finished products.
Another milestone came in 1971 when the VICTORIA division – now GEKA Accessories – was acquired for trading products and producing high-quality shaving brushes in-house. 2014 saw the establishment of GEKA Healthcare – with innovative solutions for a better, more precise and more hygienic application of topical pharmaceuticals.

In 2016 GEKA has been acquired by the Swiss company Sulzer and is now part of their forth division “Applicator Systems”.

PHILOSOPHY

OUR MOTIVATION

At GEKA, we strive to be the best partner for our customers. In addition to our products, we also offer a comprehensive range of expert services, creating major benefits and advantages for our partners.

OUR
SUCCESS FACTORS

Innovations play a major role in our success. We therefore constantly work to improve our internal processes for producing and implementing ideas. We press ahead with innovations from two standpoints: from the market-oriented viewpoint and from the point of view of technology.

The prime imperatives in our manufacturing process are flawless quality and maximum productivity. This is what our management and staff are working toward – today, tomorrow and always. The basis for this is the constant expansion of our expertise. We encourage this through extensive further training measures and staff development initiatives.

We attach equal importance to the maintenance of a consistent corporate culture, which we see as a living source of positive change. It therefore goes without saying for us that it should be actively shaped by staff and management alike. Only in this way can corporate values be brought to life. Because we know: a motivated staff is the foundation for a successful company.

VISION

OUR VISION

We want to be the world’s leading expert in manufacturing and trading integrated innovative and precise application systems in the field of liquid color cosmetics, beauty accessories, and healthcare products.

OUR MISSION

Our goal? A strategy that aims at sustained growth. In the process, above all we want to develop our competitiveness and become more attractive to our customers, partners, and employees.

  • We want to provide our valued partners with the most innovative and sustainable technical solutions in the field of application systems on a global scale through our state-of-the-art facilities combining operational excellence and quality with a strong marketing approach.
  • We want to be an attractive company, respectful to the social and ecological environment by generating long-term value for the benefit of our employees, partners and shareholders.
  • We want to generate sufficient profitability and sustainable growth to maintain our global leadership in size, innovation power, attractiveness, and commercial dynamism.

Our History

MILESTONES OF SUCCESS

  • 1925

    Foundation of the Company by Georg Karl sen. in Bechhofen. Manufacturing of brushes for various applications.

  • 1960

    Production of first brushes for cosmetic applications e.g. brushes for nail polish and mascara. The company gains initial experience in the area of plastic
    molding.

  • 1970

    GEKA increasingly focuses on plastic molding and mascara.

  • 1971

    Acquisition of the trading division VICTORIA.

  • 1980

    GEKA focuses on complete packaging and application systems for liquid color cosmetics.

  • 1983

    Introduction of the Building Block
    System for the non–exclusive
    product line.

  • 2005/06

    Start of manufacturing and supply of molded mascara brushes
    (1K, 2K, Moltrusion®)

  • 2008/09

    Build-up of a new production
    facility in Elgin, Chicago.
    Opening of a new sales office in Paris.

  • 2009/10

    Rebranding from GEKA Brush GmbH to
    GEKA GmbH.
    Restructuring of GEKA’s portfolio. Launch of a new website.

  • 2011

    Start of full service activities with
    an own filling line.

  • 2012

    3i and funds take majority stake in GEKA.

  • 2013

    GEKA strengthens its position in South America.

  • 2014

    Intensifications in the Healthcare sector.

  • 2015

    Establishment of the 3 divisions
    GEKA Beauty,
    GEKA Healthcare,
    GEKA Accessories.
    Establishment of GEKA do Brasil.
    Establishment of GEKA Asia Pacific.

    Acquisition of
    OEKA Oehlhorn GmbH & Co KG i.I.

  • 2016

    Sulzer acquires GEKA

MANAGEMENT

The GEKA Group belongs to Sulzer AG, a globally active Swiss industrial corporation.
The management and proprietors ensure compliance with the corporate standards that the group has set for itself and that apply throughout the organization.

 

OUR
RESPONSIBILITY

Dealing responsibly with people and with the natural world is one of our top priorities – along with our product quality standards. Our actions as a company are therefore deliberately aimed at maintaining the natural foundations for life. The comprehensive protection of the environment and of our resources is therefore part of our everyday working practice today in almost all enclosed production cycles. All the plastic materials that we use, for example, are 100% recyclable, we meet nearly half of our energy requirements using the company’s own gas thermal power station and make every effort to use new, innovative materials.

As a company that believes totally in sustainability, we regard ecology, economy and social welfare as part of an intrinsic whole. We are involved with institutions, associations and foundations in our own region and support international projects that are close to our hearts. One special point of focus in our social commitment is the support of facilities for children and young people that help secure their futures.

 

OUR VALUES

The values of the GEKA Group form the basis for shared understanding as well as dialog with our customers and employees. Here six key points link up with one another, giving our company a common direction: teamwork, trust, respect, initiative, commitment and communication.


Compliance

The GEKA Group sets a great deal of importance on complying with statutory and internal provisions as well as ethical principles, which form an integral part of our corporate culture and serve as a guideline when making any decisions. We exemplify honest and fair behavior in accordance with the rules in all of our daily business activities. This not only involves relations between owners and management, but also all the stakeholders in the GEKA Group. The GEKA Group implements this by using internal controls, training and organizational processes to ensure that rules are adhered to throughout the entire organization.

The internal compliance structure includes a “Whistleblower Hotline”. This can be used by all stakeholders to report any potential violations of our Corporate Governance principles or misconduct of individual employees (also anonymously, if desired).

„Whistle Blower Hotline“ contact details:
www.sulzercompliancehotline.com