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Sulzer is expanding GEKA’s manufacturing site in Bechhofen, Germany, generating more than 250 new jobs. GEKA is a world-leading expert for the manufacturing and trading of innovative application systems for liquid color cosmetics and beauty accessories and has been part of the Swiss Sulzer group for almost a year.
One trend for spring/summer 2018: Global glamour without limits! Hipster aesthetic meets the Bohemian, ancient meets modern. A melange of Persian elements and shabby-chic design is an homage to female icons of the Orient. A silky light bronze complexion is contrasting dramatically with rich black and blue. The focal point: mesmerizing cat eyes. Shaded with smoky powder and dark green on the outer corner, accentuated by graphic eye liner or a blue shaded waterline. Voluminous mascara on the upper lashes makes them noticeably stick together, framed by sharply defined brows. Velvety lips in matte terracotta with a light touch of creamy peach complete this high impact look.
Our brand-new brush persianEYES conjures heavenly mesmerizing lashes and tenderness gets redefined: The innovative two-component EOSfoam fiber with its foamed outer shell is super pleasing to the eye for an ultra-soft application. The GEKA patented SIAM cut creates special volume zones for impressive make-up results. The bottle is decorated with an one-step all-over sleeve in warmly metallic red.
Our second product is a new eye-catching standard dual ender packaging with shaped bottles: The eyes gets shaded with a blue turquoise tone or a glamorous gold shade for an intense look. The 2K applicator flirtyKISS applies liquid eyeshadow with godly precision. Even formula distribution and streak-free make-up results are achieved by the 1K applicator classicLIPS.
The lipgloss applicator softDEFINITION, slightly wedge-shaped flatted on one side for even gloss distribution, has a pointed tip for ultra-precise contouring and shaping of the lips. They are gleaming in exciting deep red and the cap suitably shimmers seductively due to metallic masterbatch.
The next two-in-one product: The brow & highlighter dual ender packaging completes the look. Brows are easily combed, defined and fixed with our applicator beautySTYLIST and its extra hard flock. The gentleLIPS applicator is ideal for applying highlighter on the brow bone. The packaging is a new standard dual packaging that fascinates with teardrop-shaped bottles and a metallic shining ferrule.
Complete the Persian inspired look with trendy accessories: The wonderful turquoise shiny cosmetic bag made of PU leather is perfect for all types of beautiful things. Gold body tattoos and crystal stones creates a hint of 1001 Night to your skin.
MakeUp in Paris will open its doors in two days and GEKA is very proud to be one of the exhibitors. We want to invite you to visit us at our booth J14 at Caroussel du Louvre and discover our brand new collection OrienTale.