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Diversity is key for lip color & mascara
Diversity is key for lip color & mascara


Diversity is key for lip color & mascara

Brands and suppliers are offering more options than ever, in both formulations and packaging, for lip color and mascara, since apparently, consumers like more variety. According to Euromonitor, prestige and mass brands are continuing to offer more color options in various makeup categories. The strategy will likely continue, researchers say, since it has been fueling market growth for the past year.

Neopac and GEKA introduce Twist'n'brush
Neopac and GEKA introduce Twist'n'brush


Neopac and GEKA introduce Twist'n'brush

At CPHI Barcelona, Neopac and GEKA introduced their latest innovation: a new generation of precise and hygienic pharmaceutical packaging. The Twist'n'brush™ packaging combines Neopac's proven Twist'n'use™ system for single dose applications with the extremely soft micro-bristles from GEKA.

Come meet
Come meet


Come meet "key" suppliers

In less than a week, the third edition of MakeUp in Sao Paulo will open its doors at the Centro Rebouças. A unique opportunity to meet "key" suppliers in the global make-up industry. Suppliers who will present, among others, some of their latest products, who for some of them, will be presented on the Innovation Tree at the show entrance. Congratulations to the Intercos and Schwan Cosmetics Groups, to the Alkos, Faber Castell, Weckerle, Albéa, Geka, Adhespack, Cosmogen and Qualipac Companies for their excellence and relevant developments that won with flying colours this contest. A third edition of MakeUp in Sao Paulo which contradicts the downwards predictions concerning the Brazilian economy. Because, actually the beauty industry is doing very well! See you next week…