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Show Review Cosmoprof Worldwide Bologna
Show Review Cosmoprof Worldwide Bologna


Show Review Cosmoprof Worldwide Bologna

German group GEKA presented its new sweetCANDY Collection, which comes in a pouch with five products.

GEKA wins the Cosmopack Wall award in category technology
GEKA wins the Cosmopack Wall award in category technology


GEKA wins the Cosmopack Wall award in category technology

The awarded innovation - the "bottle-in-bottle marble mascara" - consists of two bottles for a high-quality thick-wall effect. Flowing marble streaks of three colours of the competition’s trend briefing, characterize the outer bottle.

Diversity is key for lip color & mascara
Diversity is key for lip color & mascara


Diversity is key for lip color & mascara

Brands and suppliers are offering more options than ever, in both formulations and packaging, for lip color and mascara, since apparently, consumers like more variety. According to Euromonitor, prestige and mass brands are continuing to offer more color options in various makeup categories. The strategy will likely continue, researchers say, since it has been fueling market growth for the past year.