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German group GEKA presented its new sweetCANDY Collection, which comes in a pouch with five products.
The awarded innovation - the "bottle-in-bottle marble mascara" - consists of two bottles for a high-quality thick-wall effect. Flowing marble streaks of three colours of the competition’s trend briefing, characterize the outer bottle.
Brands and suppliers are offering more options than ever, in both formulations and packaging, for lip color and mascara, since apparently, consumers like more variety. According to Euromonitor, prestige and mass brands are continuing to offer more color options in various makeup categories. The strategy will likely continue, researchers say, since it has been fueling market growth for the past year.