Mascara, one of the most complex products to develop, remains a must-have in women's make-up bags. Depending on the desired make-up result, the choice of the brush is strategic.
GEKA, a leading manufacturer of brushes, applicators and complete packaging systems for the cosmetics industry, presented its collection 'nomadicTREASURE' at Make Up in Paris in June 2018. The mascara 'nomadicTREASURE 1' of this collection has been selected by the IT Products Comité out of 78 evaluated products and will be presented on the Make Up in New York Innovation Tree Products.
A "Made in the USA" label has traditionally held a reputation for quality, as well as a promise of employment for domestic workers. Over the past several years, a growing trend has been for global suppliers to open "centers of excellence" in the U.S. to serve the strong North American market.