Who are we? 


We are a leading manufacturer, supplier, and wholesaler of innovative, high-precision beauty application solutions including mascara, lip gloss, concealer, micro brushes, and beauty tools.

With a strong heritage dating back to 1925, we provide a vast range of impressive brushes, applicators, a wide range of beauty accessories as well as complete packaging systems, all of which can be delivered fully finished and ready for sale. Our product portfolio comprises solutions for mascara, eyebrow products, lip gloss, eyeliner, liquid eye shadow, liquid foundation, and concealer, as well as fully finished products. In addition, we design, develop, and source all types of beauty accessories such as cosmetic brushes, powder puffs, sponges, hair products, and massage items. We have an established global presence and provide our customers with a combination of global reach supported by a local presence for direct and immediate access, feedback, and solutions.

In 2022, we achieved sales of 144 million CHF with close to 900 committed employees around the globe. 
Since 2021, we belong to medmix, a globally active Swiss company. 

Who are we? 

What philosophy drives us? 

  • Our Vision

    Make people feel
    confident in a
    beautiful future.

  • Our Mission

    We are a trend-setting company that
    delivers innovative solutions. 

    Our committed teams across the
    world work with agility and passion to
    make the difference.


Who do we work with?

Our Satisfied Customers

We work with the most iconic names in beauty as well as those launching their first beauty brand. 
We are the partner both for those looking for turnkey solutions and for those seeking innovation
and responsible, honest packaging.  

Our customers rely on our product expertise, constant flow of innovations, and countless patents that mark
us out as the go-to specialists. Together with our clients, we create masterpieces which inspire consumers
with their strong aesthetic and functionality. 


Quick Facts

  • We provide:
    fully finished products
    & and beauty accessories
  • We serve:
    satisfied customers
  • We operate:
    production sites around the globe
  • We have:
    committed employees
  • We achieved:
    million CHF
    in 2022
  • We belong to:
  • We own:
    patents       brush designs
  • We offer:
    stock packaging solutions
  • We believe in:
    making people
    feel confident in a
    beautiful future