BRUSH CUTS &
GRINDINGS
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Competencies & Innovations
COMBINE FOR A STRIKING DIFFERENT EFFECT
SIAM BRUSH CUT
Our SIAM brush cut promises espacially precise mascara application. Special vertical volume zones on the brush absorb more mass and deliver targeted application to the lashes - a feature that makes SIAM brushes interesting for an immediate ultra-volume effect. The production process we developed also offers considerable potential for individualization: longer and shorter bristles can be freely combined depending on the desired application result. It's a real eya-catcher in both senses of the word!
THE FINISHING TOUCH
SEPA TECHNOLOGY
Maximum volume, faster application, no clumping and perfect combability of lashes – our SEPA technology delivers on all fronts. In this process, the ends of the bristle fibers - which are normally rough and cut off flat - are ground to a wedge shape. A special production process optimizes each twisted wire brush to the max and transforms it into a real miracle of separation.
MORE PROFILE FOR MORE VOLUME
HYPNO BRUSH CUT
More profile for more volume: the HYPNO cut conjures up an unmistakable brush profile and can feature up to eight cut edges. The horizontal brush grooves can absorb an increased volume of mascara. And while long bristles ensure a reliable separation of lashes, the shorter bristles intensify the lash volume with each application.
CHANGING THE RULES
MULTI-BENEFIT BRUSH
No clumping, better separation, and faster application are what consumers are looking for in an all-in-one product. Our multi-benefit brushes satisfy this need. Based on our experience developing molded brushes, they combine GEKA's finest technologies from twisted wire brushes. The interaction of components offers entirely new possibilities and brushes can be easily adjusted. You want to win with twisted wire brushes. Volume, defining, lengthening, curling – pick your preference and create new rules that emphasize your product’s strong points.
PERFECTLY DOUBLE TWISTED
HYBRITION TECHNOLOGY
Achieve saturated volume with our hybriTION technology! An ingenious trick: a hybrid of our innovative EOS fiber and a sophisticated foil coating. We wrap an ultra-thin layer of foil around the inner wire, which increases the size of the formula reservoir. This is wrapped around the inner wire. The mirror-smooth surface of the film transports the mascara from the brush directly to the lashes – without wastage in a single application.
