In-house Expertise from one source

We see ourselves as a partner – your partner. After all, our role goes far beyond the manufacture of brushes and packaging and can extend to the finished end product. Comprehensive application tests with photographic documentation and continually new innovations are as much a part of the GEKA service as competent, individual advice – for example with new developments, patenting issues or the establishment of customer-specific production lines. What’s more, we keep a keen eye on the trends in the cosmetics market and constantly develop new ideas that we are delighted to present to you.


A MARKED Culture of Innovation

We want you to be satisfied. That’s why we are always there to provide advice and assistance during the development of your products – be it for customer-specific new developments or a product from our block-building system. Forward-thinking responses to the changing needs of the cosmetics industry have led to many unique developments. That’s why we register 30 patents on average every year. That represents a real advantage: the awarding of exclusivities means, you have the chance to create a stand-alone position for yourself in the market. In addition, we offer you advice on all areas of patent analysis, registration and monitoring backed up by legal assistance.



In our production, we are able to react very flexibly to your wishes - thanks to our in-house tool production and fiber manufacturing. We are also able to reserve production capacities thanks to a high level of automation, or to provide you with your own individual production lines. Our efficiency is the result of continual investment in state-of-the-art equipment.

Full Service


We provide you with precisely the services and solutions you need – tailor-made and perfectly aligned with your requirements. And if you wish, we can offer you the full-service package – which means everything from one source: applicator, formula, packaging, graphics, finishing and filling all tailored perfectly to one another. The streamlined manufacturing and coordination process reduces transportation requirements and shortens delivery times. In other words: it reduces the complexity of the value-creation chain. So if you should require it, GEKA can offer fully finished, shop-ready products from the production line.


This is possible thanks to our filling facility in Bechhofen, where we fill eyeliner, mascara and lip gloss using a fully automated system of state-of-the-art machines – and an integrated laboratory ensures seamless operation. In addition, we advise you on matters of formulation, test all materials for compatibility and quality in our own laboratory, and carry out microbiological analyses. Application tests ultimately give us certainty about the desired application result.


with the best test results

STRONG In-house Expertise

Our team in the Center Applicator Systems (CCAS) offers comprehensive formulation advice with the aim of coordinating formula, applicator and packaging perfectly with one another. The team of chemists, polymer experts, packaging and application specialists tests all the parameters of the product thoroughly – using microbiological laboratory testing as well as application tests. With the help of standardized VCLS values, the application tests can be evaluated and reproduced as part of a brush comparison. Where required, we are happy to discuss bulk recommendations and to supply you with information on viscosity.

Comprehensive user tests before the product launch are also part of the portfolio. We have standardized these in order to make the results measurable and comparable. Accurate documentation assists us in making scientifically sound recommendations. The result is product combinations that are guaranteed to be perfectly tailored to one another.

Marketing tools


We make it easy for you. Now, thanks to a wide variety of services, you can find the right applicator even more quickly: with before-and-after pictures, application and panel tests. What’s more, we offer you extensive image and video material as well as a marketing summary for your desired applicator.


Are you looking for a really individual design? More attention at the POS? Whether you’re after individual artworks, displays, new bottle shapes or a concept for an entire line of cosmetics – our experts develop ideas that make products unmistakable. The offer ranges from the classic graphics to individual packaging designs, all the way through to complete product concepts. Questions regarding technical feasibility are clarified and answered first-hand in advance – together with our experienced production team.



“Theoretically good” isn’t good enough for us. That’s why our innovations are not only subject to user tests carried out by the Competence Center Application & Services (CCAS), but also undergo comprehensive panel tests at the Nuremberg Cosmetics Academy. There, the future professionals test our new applicators for their day-to-day practical suitability.
Where required, they also turn the microscope on our customers’ products before their market launch. The result is mascaras, lip glosses and eyeliners that women love. Incidentally: we see this refreshing collaboration as not only the perfect platform for competent market research, but also a particularly valuable source of suggestions for improvements and entirely new ideas.


We want perfect results – for you and your customers. Two-time Oscar-winning make-up artist Michele Burke is passionately involved, advising us as the consummate professional she is. After all: she knows better than anybody what demanding customers expect from an applicator. Ultimately, world-famous stars trust her perfect eye. That’s reason enough to launch her own ergonomically-optimized applicators on the market for perfect make-up results. The protected creations by Michele Burke are produced and marketed exclusively by GEKA.