The German firm is at a turning point in its development. Historically it has revolutionized the world of mascara by becoming the world leader in the manufacture of injected plastic brushes. And the company continues to innovate in this area. At the same time, it is stepping up its investments in the manufacture of “fiber” brushes and remains the only packaging manufacturer to propose a full-service offer thanks to two filling units.

At MakeUp in Paris this June 160 exhibitors showed their latest developments in packaging, full service offers and of course ingredients for dazzling colour cosmetics products and integrated skin care benefits.

At MakeUp in Paris, GEKA introduced a new nomadicTREASURE collection of spring/summer 2019 trends with two mascaras, an eyebrow unit and a lip gloss. The star product is sunnyEYES, a conical mascara brush made using two innovative GEKA fibres: sunshineFIBER, which features ten grooves, giving the bristle's cross-section a 'sun' appearance and ensuring greater pick-up for maximum volume; and EOS fibre at the tip to give perfect separation.